July 2011
3 posts
A New Reality Dawns With QR Codes
“Augmented Reality” is a term that is being used more and more as technology advances. But, QR Codes have been giving people the opportunity to experience augmented reality for years; they just haven’t realised it.
In 2008 Pepsi ran a marketing campaign during which they placed QR Codes on roughly 400 million cans and bottles of their soft drinks. These QR Codes then directed the scanner to an...
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The BBC Brings QR Codes To The Nation
The BBC has made a unique move of including QR Codes in its new cookery programme ‘The Good Cook’. ‘The Good Cook’ is a cookery series featuring award-winning food writer Simon Hopkinson. Broadcast on Wednesdays at 7.30pm, this will be many people’s first introduction to QR Codes.
But, how are the BBC using QR Codes in ‘The Good Cook’? The answer is simple, and solves a problem for...
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What Information Can Be Shared Through A QR Code?
QR Codes can hold a great amount of information – and can direct the person who scans the code to nearly any website the code owner chooses. And whilst some QR Codes can be limiting, only ever being able to link to one website, ScanMe QR Codes are designed with our users in mind; meaning that the user can change the information displayed when the code is scanned nearly instantaneously.
ScanMe QR...
